This was the slogan used in the advertising campaign to launch the Taj Intercontinental (now tower) in 1972. The publicity account was handled by Frank Simoes Advertising Pvt Ltd and probably Frank himself wrote the copy for the launch campaign. To the best of my knowledge, Mitter Bedi shot the initial pictures of Taj Tower [...]
Filed under: Corporate India | Tagged: Ajit Kelkar, Bombay will never be the same again, Frank Simoes Advertising Pvt Ltd, Gateway of India, Mitter Bedi, Old Taj, Radio Club, Shravan Gurav, skyline of Bombay changed forever, Taj Intercontinental, Taj Mahal Hotel, Taj Tower | Leave a Comment »
