This was the slogan used in the advertising campaign to launch the Taj Intercontinental (now tower) in 1972. The publicity account was handled by Frank Simoes Advertising Pvt Ltd and probably Frank himself wrote the copy for the launch campaign. To the best of my knowledge, Mitter Bedi shot the initial pictures of Taj Tower along with the ‘Old Taj’ and therefore the skyline of Bombay changed forever. The art director for the Ad Campaign was Shravan Gurav and Ajit Kelkar was the general manager of Taj at that time. Those were heady days for some of us. I lived a block away from Taj Hotel, behind Radio Club and took a walk to Gateway of India, every evening. I remember when there was no tower instead there was a hideous looking warehouse. That must have been around mid-sixties and then the warehouse was brought down and a huge ditch was opened up to lay the foundations for the new tower. It took forever to see the actual construction coming up. Once the first floor was completed it moved fast. When the tower was completed we all were skeptical because it took something away from our grand Taj Mahal Hotel.
Filed under: Corporate India Tagged: | Ajit Kelkar, Bombay will never be the same again, Frank Simoes Advertising Pvt Ltd, Gateway of India, Mitter Bedi, Old Taj, Radio Club, Shravan Gurav, skyline of Bombay changed forever, Taj Intercontinental, Taj Mahal Hotel, Taj Tower
